Travis Scott's Record Label Expands to Houston, Texas
10K Projects Joins Forces with Sony Music
Houston Welcomes New Hip-Hop Hub
In a major development for the Houston hip-hop scene, Travis Scott's record label, 10K Projects, has announced its expansion to the Texas city. The label, known for its roster of influential artists, has partnered with Sony Music Entertainment to establish a new hub in Houston.
The move is seen as a significant investment in the city's thriving hip-hop culture. Houston has been the birthplace of numerous rap stars, including Scarface, Bun B, and Paul Wall. The presence of 10K Projects is expected to further elevate the city's status as a hip-hop powerhouse.
Travis Scott, a native Houstonian, founded 10K Projects in 2016. The label has since signed a diverse roster of artists, including Don Toliver, Sheck Wes, and Kaash Paige. The expansion to Houston represents a return to Scott's roots and a commitment to supporting local talent.
The announcement has been met with enthusiasm from the Houston hip-hop community. Local artists and industry insiders are optimistic that the arrival of 10K Projects will create new opportunities and accelerate the growth of the city's music scene.
"This is a game-changer for Houston," said Bun B, a Houston hip-hop legend and member of the group UGK. "Travis Scott is one of the biggest names in the industry, and his commitment to the city is a testament to the power of Houston hip-hop."
The expansion of 10K Projects to Houston is expected to have a significant impact on the city's music landscape. The label's resources and expertise will provide support and opportunities for local artists, helping to foster the next generation of hip-hop stars from Texas.
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